ALL WORKS

Creating Freely

An independent fashion and art magazine that sells what it features: editorial, photography and print-on-demand products in one site.

Subject
  • E-commerce
  • Art
Completed
2022
Role
Development / Product Design
Disciplines
  • Frontend
  • UX/UI Design

A magazine for names nobody knows yet

Creating Freely publishes emerging artists, designers and photographers from anywhere in the world, alongside fashion photography. It argues for sustainable materials, ethical production and buying less — so the shop and the editorial have to share one site without the shop taking over.

The feel of print, in a browser

The front end carries a printed magazine's character into the web: editorial layouts, large typography, full-bleed imagery and custom 3D elements. The rhythm holds from a wide desktop down to a phone.

Editorial, commerce and sound in one system

There is no custom backend: the site runs on a CMS the editors control themselves. Print-on-demand turns pieces into physical products — photo books, sketchbooks, prints — so a story and the thing you can buy sit in the same flow, and embedded audio brings sound into the pages.

NEXT PROJECTK5 MuseumThe interactive 3D model on the K5 website: the future Moscow Kremlin Museums building, inside the restored Middle Trading Rows on Red Square, explored in the browser.OPEN PROJECT

Yours next.

A rough idea, a half-finished brief or a problem you can't name yet is enough to start. Tell us what you're working on — we'll come back with questions, not a sales pitch.